O2 signs record £200m deal to keep London venue’s naming rights
Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue
O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history.
The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming rights deal after Arsenal’s partnership for the football club’s London ground,
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RASIPOGULA GOPAL
Sr. Reporter
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